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The immorality being produced by “Hollywood” is well-known throughout the world. Millions are affected by it. According to polls, many viewers would like to see Hollywood produce cleaner movies. So, if a great many consumers want more wholesome programming, why hasn't Hollywood changed?
The public is saying one thing, and doing another.
Who is the “King” of Hollywood?
Consumers need to ask themselves this question. Who is the “king” of Hollywood? It is the consumers. If you attend movies, that means you. Consumers have the answer in their wallets and purses, because it's they who buy the movie tickets. It is consumers who are ultimately paying the bills for the most expensive entertainment ever created.
Dick Rolfe, president of the Dove Foundation (a non-profit organization in the U.S. that recommends movies safe for family viewing), explains:
Every time you buy a movie ticket or rent a video you are casting a vote and telling Hollywood "That's what I want."
Follow-through on your convictions
Your Vote Counts!
There are two critical parts to this issue. If you are a movie-goer (or video viewer), make sure you “vote” FOR the high-quality wholesome movies (by supporting them) and “vote” AGAINST the immoral, violent ones (don't buy tickets or rent those videos). Far too many Christians have failed on both counts. Their viewing habits are sadly all almost identical to those of non-Christians.
Dr. Michael Suman, coordinator of The Center for Communications Policy at the UCLA, gives the following example illustrating the unfortunate situation confronting “family film” producers. One of the studios produced a great wholesome, high-quality family film called The Little Princess that was enjoyed by all ages. Suman says this was exactly the type of film so many say they want to watch. It received critical acclaim and praise from all directions saying “what a great film.” Unfortunately it failed because far too few consumers bought tickets, sending Hollywood the wrong message. (The studio even released it twice. Still it failed.)
Character actor and independent film producer, Alvy Moore, has little respect for the mainstream movie industry.
For this same reason, vulgar, immoral, and violence-filled movies pervade the market. Why? Because consumers “vote” for them by buying tickets. If the public really doesn't like all this sex and violence on TV, the most effective way to end it all is to stop watching the programs that contain it, but they have not.
There's just no getting around it, consumers are in charge. Your personal viewing and movie-going habits express your decision about the content of the media. You choose, personally, and you can influence the choices of others. You can influence Hollywood.
For help in more wisely choosing where to spend your entertainment dollars, be sure to take advantage of the great FREE service provided by ChristianAnswers.Net - Christian Spotlight on the Movies!!! (a ministry of Films for Christ)
Content adapted from Whatever Happened to America?, a 3-part video series hosted by John Schneider.
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