Air
also known as “AIR,” “Air - Der große Wurf,” “Air - Harc a legendáért,” “Air - La storia del grande salto,” “Air Jordan,” “Air エア,” “Air: A História Por Trás do Logo,” “Air: La Historia destrás del Logo,”
See more »“Air: Theo Đuổi Một Huyền ThoạI,” “Air: Κυνηγώντας Ένα Θρύλο,” “Air: Большой прыжок,” “New Model,” “Въздушния,” “Ейр”
Avoid
Moviemaking Quality:
Primary Audience:
Adults
Genre:
Biography Drama
Length:
1 hr. 51 min.
Year of Release:
2023
USA Release:
April 5, 2023 (wide release—3,507 theaters)

Relevant Issues
This film is about efforts made in the 1980s by Nike, Inc., an American multi-billion dollar, multinational corporation engaged in the design, manufacturing, and worldwide marketing of footwear, apparel, equipment, accessories, and services. It is headquartered in the Portland, Oregeon metropolitan area.
Based on a true story of marketing efforts behind the scenes
NBA basketball player endorsement
Air Jordan shoes
Featuring |
Matt Damon … Sonny Vaccaro
Jason Bateman … Rob Strasser
Ben Affleck … Phil Knight
Chris Messina … David Falk
Viola Davis … Deloris Jordan
Julius Tennon … James Jordan
Damian Delano Young (Damian Young) … Michael Jordan
Chris Tucker … Howard White
Matthew Maher … Peter Moore
Gustaf Skarsgård (Gustaf Skarsgard) … Horst Dassler
See all »
Barbara Sukowa … Kathe Dassler
Jay Mohr … John Fisher
Joel Gretsch … John O’Neill
Michael O’Neill … Joe Dean
Marlon Wayans … George Raveling
Asanté Deshon … 7-Eleven Clerk
Billy Smith … Bill
Al Madrigal … Tim
Jackson Damon … Stan
Dan Bucatinsky … Richard
Jessica Green … Katrina Sainz
Gabrielle Bourne … Tiffany
Joshua Funk … Yes Man
Andy Hirsch … Robinson
Tami Jordan … Sports Book Clerk
Jeff Cook … Jeff
Albert Stroth … Al
Mackenzie Rayne … Susan
Jerry Plummer … Waiter
|
Director |
Ben Affleck
|
Producer |
Amazon Studios
Artists Equity
See all »
Mandalay Picture
Skydance Media
Ben Affleck
Madison Ainley
Jason Michael Berman
Alex Convery
Matt Damon
David Ellison
Gigi Fouquet
Dana Goldberg
John Graham
Don Granger
Peter Guber
Kevin Halloran
Michael Joe
Jordan Moldo
Jeff Robinov
Jesse Sisgold
Peter E. Strauss
Sasha Veneziano
Drew Vinton
David Webb
Jon Weinbach
|
Distributor |
Warner Bros. Pictures, a Warner Bros. Entertainment Company
|
Overly vulgar and profane
Here’s what the distributor says about their film: “Sonny Vaccaro (Matt Damon), a shoe salesman at Nike, works to sign rookie Michael Jordan to a deal to wear their shoes.
In 1984, Oregon-based Nike, Inc. is on the verge of bankruptcy due to low footwear sales. In response to this, Marketing VP Rob Strasser, along with co-founder and CEO Phil Knight, task Nike's basketball talent scout Sonny Vaccaro to come up with a new pitch for a shoeline based on current American sports. While considering the basketball players chosen in the 1984 NBA draft, Nike's executives think third pick Michael Jordan is off limits, being both a fan of Adidas and too expensive for the basketball division's meager budget. But once Vaccaro watches Jordan's highlights in conjuction with an Arthur Ashe commercial for his Head rackets, he becomes convinced Nike should pursue who he considers a generational talent, with both brand and athlete building off each other.”
- Profane language: Very Heavy—
• “Jesus Christ” (1)
• “Jesus” (1)
• “G*d-damn” (1)
• “G*d” (2)
• “D*mn” (14)
• “H*ll” (10)
• “Holy sh*t”
- Vulgar/Crude language: Extreme—
• F-words (52 or more), sometimes used sexually and once as “motherf**ker”
• S-words (20)
• “A**hole” (4)
• “A**” (3)
• “P*ss” (2)
• Letters of brand names Puma and Adidas are jokingly converted to sexual phrase acronyms
• “I will chew your f***ing nuts.”
• “Balls” (male genitals)
• Comment about herpes
- Nudity:
• Full male front nudity shown twice on classical-style statue
- Sex:
• Song lyrics seem to reference masturbation
• In a convenience store the top portion of two magazines are seen “Hustler” and “Playboy” (photos are covered)
• Hand gesture made mocking male masturbation
- Drugs/Alcohol:
• Reference to drug use in song lyrics
• People drink beer
- Other Vulgarity:
• Man says he has to “sh*t” and appears to be defecating in a restroom stall (not graphic)
• Man uses urinal (not graphic)
- Violence: Minor
See list of Relevant Issues—questions-and-answers.
Neutral
Secular Movie Critics
My Ratings: Moral rating: Average / Moviemaking quality: 4